Hello
This is where I tell you more about myself and my experience as a designer, artist, creative director and entrepreneur. The most important thing you should know about me ? I adore being in a collaborative environment, exchange ideas and take on new challenges. If you wish to collaborate, feel free to hit me up, who knows, something great might come out of it :)
My Story
I’m Eliran Ashraf, a textile artist, fashion designer, curator, and entrepreneur based in Geneva, Switzerland.
My work can be described as a creative universe inspired by the meeting point between contemporary city life and poetic expression. I explore the fusion of traditional crafts such as embroidery and hand painting with modern, everyday objects. Rooted in this creative process, my practice moves freely across fashion, textiles, illustration, accessories, and fine art.
After graduating from Shenkar College of Engineering, Design and Art with a BA in Textile Design in 2013, I moved to Geneva to continue developing my vision. There, I founded UNDER/CONSTRUCTION, a unisex urbanwear brand inspired by the idea that we are all in a constant quest, always evolving, searching, and rewriting our stories. Through capsule collections and one-of-a-kind pieces, the brand reflects my commitment to sustainability, craftsmanship, and timeless design that enriches everyday life.
In 2018, I opened BLK & YLW, a concept store that brought together more than 60 local talents under one roof while offering visitors a true creative experience through exhibitions, events, and workshops. This venture allowed me to deepen my curation skills, serve as a creative director, and work closely with emerging brands and artists, helping them grow through collaboration and a shared vision.
As a strong believer in creative living without limits, especially through entrepreneurship, I also enjoy creating social media content, hosting workshops for children and adults, and mentoring young creatives as they develop new products, projects, and brands.