BLK & YLW Concept Store - Branding

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Branding and visual identity for BLK & YLW shop, created to bring the concept of the space to life through a memorable and distinctive universe. From logo design and visual language to stickers, packaging, merchandise, and e-commerce, every detail was developed to build a cohesive and engaging brand experience.
Conceived as a creative hub for local designers, products, exhibitions, and workshops, the identity reflects the shop’s dynamic energy while staying true to Geneva’s open-minded and international spirit. Bold, contemporary, and playful, the branding helped position the space as a unique cultural destination.